Last week (Thursday, 6th April) I attended the press event for the launch of Love Nature’s video on demand service. Love Nature produces a huge range of factual natural history programming with an increasing amount in amazing 4k resolution quality. It is a joint venture between Blue Ant Media and Smithsonian Networks.
To mark the launch, artist Kelly Richardson created “Closer to Nature”, a digital art installation of ten short 4k films, each one representing critically endangered species identified by the World Wildlife Fund and shown intermittently on different screens.
Jo Parkinson, Managaing Director of Love Nature gave a presentation to introduce us to their aims….
“We are on a mission to bring audiences closer to the beauty and wonder of the natural world, sharing awe-inspiring stories and shining a light on the fight for survival in ever-changing environments. This exhibition is a stunning and powerful way to remind people why it’s so important we all do our bit towards protecting the planet.”
Kim Stengert, Director of Communications at the World Wildlife Foundation also emphasised the value of Love Nature’s philanthropic commitments, from raising awareness of conservation issues to direct funding of WWF projects. For example, the provision of rangers and their ongoing training in SE Asia. Raja Khanna, CEO of Blue Ant Media also affirmed his commitment to Love Nature’s mission and links to environmental and wildlife charities. #WWFLovesNature
Andrew Jackson, President of International Production for Plimsoll Productions introduced the “The Coming Of The Rains”, an incredible episode from the 4k series “The Big Dry” made for Love Nature. Andrew also spoke at length about the day to day production of this series including the emphasis on the extended drought caused by the El Nino climate cycle.
From a personal perspective I found Andrew’s speech fascinating and the film to be incredibly engaging and refreshing. I’ve always considered natural history film to be a great inspiration for many aspects of wildlife photography. Additionally, “The Coming Of The Rains” showed how increasing environmental pressures are putting a further intolerable stress on already fragile ecosystems. I often speak about conservation photography and photographing wildlife in the context of its surroundings and this is something I am trying to do more and more with my own photography. Part of this is the how climatic events impact upon wildlife. During my recent trip to Greater Kruger and Sabi Sands (South Africa) the drought effects of El Nino were very evident…
It was an honour to attend this event, listening to engaging speakers and experiencing the incredible art installation and stunning natural history films. Thank you Love Nature for inviting me!
Love Nature is now available on a range of devices. For less than the price of just one pint per month (I was in London!) you can have access to a huge range of stunning, factual and global natural history documentaries knowing you are also funding international conservation projects. For more information, visit their website: www.LoveNature.com