I am delighted to announce I have accepted an invitation from Formatt-Hitech to become one of their UK brand ambassadors.

Not many people associate wildlife photography with filters but I often use a polariser and ND soft graduated filters when I photograph wider ‘wildlife in the landscape / habitat’ shots, or compositions which include a lot of sky as negative space.

I’ve been testing some ND graduated filters from their ‘Firecrest Ultra’ range and I’m incredibly impressed. These are the same filters used in filming recent Star Wars movies!

Alan Hewitt Wildlife Photographer & UK Formatt-Hitech Brand Ambassador

I’m incredibly impressed with the Formatt-Hitech Firecrest Ultra filters, they have incredible neutrality and maintain excellent sharpness. The holder system is well thought out, especially the mechanics of adding and adjusting the polariser and the filters fit with very reassuring confidence.

I also have a range of filters and holders which I can make available for guests on photography holidays and workshops. Plus a discount code I can pass on too!



  1. Ryan June 30, 2019 at 7:07 pm - Reply

    No need for grads anymore when yu can merge in ‘shop.

    • Alan Hewitt July 1, 2019 at 9:17 am - Reply

      Yes, you can do that of course. But, like many others, I prefer to use filters. To me it’s about using and enjoying camera craft ‘in the field’. I like to think about what I am doing there and then and see it come together right before my eyes. It’s about being in the moment.

      I prefer this to preparing something and trying to visualise what it might be when I get around to looking at something in the office on my computer, often two or three weeks later!

  2. roy davis August 21, 2019 at 11:16 pm - Reply

    Awesome, not many wildlife togs using grads so it’s great to see this

    • Alan Hewitt October 4, 2019 at 10:57 am - Reply


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